#Recycling / Circular Economy

2024-09-20

JACK & JONES and Infinited Fiber take the next step in their collaboration

This time, the outcome of the collaboration is a pair of cargo pants, made with 40% Infinna™ fiber and 60% in-conversion-cotton. The pants, which run under the name JPSTKARL, represent yet another important step forward in material innovation and adds up to JACK & JONES’ ongoing commitment to offering high-quality products that align with their A Better World strategy.

The JPSTKARL Cargo Pants come in a khaki green color and feature several leg pockets and a loose fit with a high rise. The launch of the cargo pants follows the success of the Glenn Evan 341 jeans, which were the first JACK & JONES product to incorporate Infinna™ fiber, showcasing the brand’s ongoing dedication to pushing the boundaries of circular fashion.

The JPSTKARL Cargo Pants is the 2nd JACK & JONES product made with INFINNA™ fiber © 2024 Infinited Fiber Company

“We’re highly committed to explore new material innovations and our collaboration with Infinited’s INFINNA™ fiber started in 2021, where we visited the company in Finland for the first time. We got curious on the innovative fiber and the technology behind – we could see how the fiber could seamlessly be integrated into our products and we loved how textile waste could become a resource. In 2023 JACK & JONES became the first BESTSELLER brand to use INFINNA™ fiber in a product. Now we are proud to present our second product with INFINNA™ fiber”, says Elena Osenbrüg, Sustainability responsible at JACK & JONES.

The launch of the JPSTKARL Cargo Pants marks a milestone in the ongoing partnership between BESTSELLER and Infinited Fiber Company. BESTSELLER‘s investment arm Invest FWD A/S has supported this collaboration through strategic investments aimed at fostering innovation within the fashion industry. The collaboration between BESTSELLER and Infinited Fiber Company further reinforces the long-term commitment of both companies.

“Infinited Fiber Company is proud to collaborate with JACK & JONES on the journey towards a circular economy. The JPSTKARL Cargo Pants perfectly showcase how we can work together to turn textile waste into valuable new materials. We are eager to see how consumers will respond to this new product that combines innovation and style,” said Kirsi Roine, Chief Customer Officer at Infinited Fiber Company.

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