#Recycling / Circular Economy

2024-09-20

JACK & JONES and Infinited Fiber take the next step in their collaboration

This time, the outcome of the collaboration is a pair of cargo pants, made with 40% Infinna™ fiber and 60% in-conversion-cotton. The pants, which run under the name JPSTKARL, represent yet another important step forward in material innovation and adds up to JACK & JONES’ ongoing commitment to offering high-quality products that align with their A Better World strategy.

The JPSTKARL Cargo Pants come in a khaki green color and feature several leg pockets and a loose fit with a high rise. The launch of the cargo pants follows the success of the Glenn Evan 341 jeans, which were the first JACK & JONES product to incorporate Infinna™ fiber, showcasing the brand’s ongoing dedication to pushing the boundaries of circular fashion.

The JPSTKARL Cargo Pants is the 2nd JACK & JONES product made with INFINNA™ fiber © 2024 Infinited Fiber Company

“We’re highly committed to explore new material innovations and our collaboration with Infinited’s INFINNA™ fiber started in 2021, where we visited the company in Finland for the first time. We got curious on the innovative fiber and the technology behind – we could see how the fiber could seamlessly be integrated into our products and we loved how textile waste could become a resource. In 2023 JACK & JONES became the first BESTSELLER brand to use INFINNA™ fiber in a product. Now we are proud to present our second product with INFINNA™ fiber”, says Elena Osenbrüg, Sustainability responsible at JACK & JONES.

The launch of the JPSTKARL Cargo Pants marks a milestone in the ongoing partnership between BESTSELLER and Infinited Fiber Company. BESTSELLER‘s investment arm Invest FWD A/S has supported this collaboration through strategic investments aimed at fostering innovation within the fashion industry. The collaboration between BESTSELLER and Infinited Fiber Company further reinforces the long-term commitment of both companies.

“Infinited Fiber Company is proud to collaborate with JACK & JONES on the journey towards a circular economy. The JPSTKARL Cargo Pants perfectly showcase how we can work together to turn textile waste into valuable new materials. We are eager to see how consumers will respond to this new product that combines innovation and style,” said Kirsi Roine, Chief Customer Officer at Infinited Fiber Company.

Infinited Fiber Company appoints new chair and board members to drive next growth phase

Infinited Fiber Company has announced key changes to its Board of Directors following its Annual General Meeting on June 30, 2025. The new appointments are designed to support the company’s strategic focus on scaling its proprietary Infinna™ technology, expanding partnerships across the textile value chain, and preparing for industrial-level investment.

Infinited Fiber Company enters the next strategic phase under new leadership

Infinited Fiber Company announces that Petri Alava, co-founder and CEO since the company’s founding in 2016, will step down from his role on May 31, 2025. Chief Operating Officer Sahil Kaushik will serve as acting CEO from June 1, 2025. Petri Alava will continue supporting the company as Senior Advisor through the end of November. The Board of Directors has initiated the search for a permanent successor.

Infinited Fiber and Norbite collaborate in EU-funded TEX-INSECT project

Infinited Fiber Company is pleased to announce its collaboration on the EU funded TEX-INSECT project, which aims to develop and optimize Norbite’s technology that converts synthetics originating from textile waste into sustainable bioproducts. Infinited Fiber’s process takes in cotton-rich textile waste otherwise destinated into landfills or incinerators.

Project update: Focus on supply chain readiness and environmental permits

Infinited Fiber Company is revolutionizing the fashion and textile industries by transforming cotton-rich textile waste, which would otherwise be destined for landfills or incineration, into a premium textile fiber known as Infinna™. This innovative solution offers a versatile, circular alternative to cotton. The company is currently in the process of scaling up operations and progressing towards the construction of its first commercial-scale Infinna™ factory.

How innovations drive BASF’s success

“Innovation has always been part of BASF’s DNA. Especially in these volatile times, it is crucial to leverage our innovative strength to develop competitive solutions that differentiate us as a company in our markets and give us a competitive edge,” said Dr. Stephan Kothrade, Member of the Board of Executive Directors of BASF and Chief Technology Officer, at the company’s Research Press Briefing held today. To achieve this, BASF implemented its “Winning Ways” strategy about a year ago with the clear goal of becoming the preferred chemical company to enable its customers’ green transformation.

Happy Holidays!

Dear reader, the year 2025 is drawing to a close. We are entering what we hope will be a peaceful holiday season, spending time with our families and taking a moment to pause and reflect. We hope we have been able to support you once again this year with relevant news and articles, and we look forward to surprising you with many innovations in the coming year. Enjoy the festive season, stay healthy, and we wish you a happy and joyful holiday season.

Texpertise Focus AI: Messe Frankfurt puts Artificial Intelligence centre stage at its international textile and apparel trade fairs

Under the banner 'Texpertise Focus AI, Messe Frankfurt will place a strong emphasis on Artificial Intelligence (AI) across its international textile and apparel trade fairs from 2026 onwards, setting a future-shaping signal for the industry. The initiative highlights the responsible use of AI along the entire textile value chain, from fibre production to the point of sale. The programme will launch at Heimtextil in Frankfurt in January 2026.

Autoneum and Polestar set new benchmarks for passenger experience and sustainability

As the global market leader in sustainable acoustic and thermal management, Autoneum is a key supplier of interior and exterior components for the highly anticipated Polestar 5 model. The successful collaboration between Autoneum and Polestar marks a significant milestone in sustainable automotive engineering: the electric grand tourer sports car features several innovations in lightweight, fully recyclable polyester-based components that ensure a superior driving experience. Polestar 5 was revealed at the IAA Mobility 2025 in Munich and is available in 24 markets.