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#Recycling / Circular Economy

PrimaLoft introduces fully recycled ethical down alternative, PrimaLoft® Insulation ThermoPlume®

PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the technology has built a strong reputation in the outdoor apparel & fashion markets, with more than 70 brands using the loose-fill microfiber insulation in their product lines for the Fall/Winter ‘21/’22 season.

It looks like down, feels like down, and delivers comparable thermal performance, but PrimaLoft® Insulation ThermoPlume® is 100% synthetic – and now 100% recycled.

“When we first developed PrimaLoft® Insulation ThermoPlume® back in 2017, we answered the growing demand from designers, brands, and customers for an ethical alternative to animal product – a purchase criterion that is becoming ever more important. At the same time, we continued to deliver the excellent performance people expect from PrimaLoft® products”, says Mike Joyce, president and CEO at PrimaLoft. “To achieve the same level of comfort and warmth in a completely recycled version is a logical next step in our Relentlessly Responsible™ approach to elevates both sustainability and performance through innovation.”

PrimaLoft® Insulation ThermoPlume® is manufactured with small, silky fiber plumes that collectively form a loose-fill insulation. It mimics the fluidity, hand-feel and aesthetics of down, but also has the proven water-repellent properties of PrimaLoft® fibers to provide a soft, compressible thermal output, even in wet conditions.

 



“Its construction allows it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands and enabling product designers the freedom to create versatile garments that combine the look and feel of down with the water-resistant performance of a synthetic”, states Vanessa Mason, SVP of Engineering at PrimaLoft. “Moreover, it helps to simplify the supply chain, combat the volatility of down prices and provide peace of mind when it comes to the ethical sourcing of materials.”

More than 70 brands to use PrimaLoft® Insulation ThermoPlume®?This synthetic down alternative has been adopted by outdoor and fashion brands all over the globe, since its 2017 introduction. Even before the new 100% recycled iteration, around 40 brands were using PrimaLoft® Insulation ThermoPlume® in their collection. For the upcoming FW21/22 season, and with the introduction of PrimaLoft® Insulation ThermoPlume 100% PCR, the number will raise drastically to over 70, with more than half already switching to the fully recycled version. Brands like 4F, CMP, Ecoalf, Ellesse, Fred Perry, Joe Fresh, Lands’ End, La Sportiva, Millet, Montane, Nike, Peuterey, Picture Organic Clothing, Polo Ralph Lauren, Rossignol, Salomon, Timberland and Woolrich will sell garments with the synthetic down alternative online and in stores, in the upcoming seasons.


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#Functional Fabrics

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DAY 0 takes place deliberately before PERFORMANCE DAYS begins. It is conceived as a space for reflection, dialogue and active engagement — a moment to pause before the fair, rethink established systems and address sustainability not as a trend, but as a fundamental transformation challenge. Under the guiding metaphor “Turn the Tap Off”, DAY 0 focuses on root causes rather than symptoms, systemic change rather than isolated solutions, and collective responsibility rather than individual silos.

#Textiles & Apparel / Garment

Pets in fashion: functional and sustainable textiles find new market at Intertextile Apparel

China’s pet economy is booming, especially amongst younger generations, and pet apparel – from designer outfits to functional garments – was a RMB 3.5 billion (over USD 500 million) market in 2024, growing more than 20% annually¹. To help exhibitors harness this trend, Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 will launch the Pet Boutique, presenting a range of innovative, sustainable materials that prioritise both functionality and comfort for pets.

#Sustainability

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

#Man-Made Fibers

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.

More News on Recycling / Circular Economy

#Recycling / Circular Economy

Sahil Kaushik appointed CEO of Infinited Fiber as the company advances a phased path to commercial scale

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#Recycling / Circular Economy

trinamiX with new management

BASF is examining strategic options for its subsidiary trinamiX GmbH. trinamiX specializes in biometric imaging and mobile material analysis. These activities are not part of BASF’s core business, on which the company is focusing as part of the implementation of its new strategy.

#Recycling / Circular Economy

Reju announces site selection for first U.S. industrial sized facility regeneration hub in Rochester, New York

Reju, the textile-to-textile regeneration company, today announced it has selected the site for its first U.S.-based industrial facility marking a significant milestone in its efforts to scale globally. This future Regeneration Hub will be in Rochester, New York, reinforcing Reju’s commitment to the adoption of circular textile system across key regions worldwide.

#Business

Canopy introduces a first-of-its-kind $2 billion USD investment blueprint to decarbonize global materials supply chains

Today, the global, solutions-driven not-for-profit Canopy joined partners at Davos to introduce a new finance model designed to accelerate the growth of low-carbon materials and transform the paper, packaging, and textile supply chains. The event was anchored by a keynote speech from Sri A Revanth Reddy, Hon’ble Chief Minister of Telangana, with India set to host the first iteration of the new investment blueprint.

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#Raw Materials

Better Cotton Initiative marks certification anniversary with progress update and accreditation

One year since becoming a certification scheme, the Better Cotton Initiative (BCI) has announced that more than 3,000 supply chain actors have been certified. At farm level, more than 30% of farms and producer units supplying BCI Cotton have received a positive audit outcome.

#Raw Materials

Cotton Incorporated appoints Bev Sylvester as Chief Marketing Officer

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#Composites

Alliance for European Flax-Linen & Hemp expands bio-materials presence at JEC World 2026

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#Europe

FITA, ABIT and EURATEX underline strategic importance of Mercosur – EU Partnership Agreement for the textile and apparel industry

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