Plastic pollution is a global environmental threat, and many industries have found innovative ways to incorporate recycled plastics into products to achieve circular goals and meet consumer demand for more sustainably produced products. Being able to prove the composition of materials used is key, as there are significant regulatory and consumer concerns regarding greenwashing and authenticity of claims.

Eurofins Sustainability Services’ recycled plastics testing provides Softlines industries with a novel and reliable solution. Unlike audits and testing focused on chemical markers, this testing is based on evidence of recycled content and delivers the following advantages to brands:

+ Substantiate marketing claims and avoid greenwashing, building consumer trust and protecting brand reputation

+ Support a low-risk, transparent supply chain, build trust within supply networks and ensure the authenticity of purchased materials

+ Fulfill regulatory requirements, ensuring compliance with growing regulatory requirements through the provision of scientific evidence and documentation

+ Quality results and testing that delivers comprehensive and precise analysis, identifying intentional manipulation of samples

+ Customised solutions, with a full suite of services and customised reports tailored to specific requirements

Given the challenges many industries and brands are experiencing in recycled plastics verification, Eurofins Sustainability Services is hosting a webinar on 8 May to introduce this innovative service offering.