[pageLogInLogOut]

#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

More News on Recycled Fibers

#Recycled Fibers

Recover™ and Prosperity Textile announce strategic denim partnership

Recover™, a global producer of low-impact, high-quality recycled cotton fiber at scale, has announced a strategic partnership with Prosperity Textile, a vertically integrated denim fabric manufacturer operating at industrial scale.

#Recycled Fibers

UNIFI celebrates recycled and circular Innovation with ninth annual REPREVE® Champions of Sustainability Awards

Unifi, Inc. (NYSE: UFI), the makers of REPREVE® and one of the world’s leading innovators in recycled and synthetic yarns, today announced the winners of its ninth annual REPREVE Champions of Sustainability Awards, recognizing brands and mills that are advancing circularity and responsible manufacturing across the global textile industry.

#Recycled Fibers

RE&UP partners with Madewell and ISKO on textile-to-textile denim capsule

RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a collaboration with American denim brand Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into recycled feedstock for a textile-to-textile denim capsule, RE&UP demonstrates the commercial viability of circular systems in the denim sector.

#Recycled Fibers

Syre and JEPLAN Announce Strategic Partnership to Accelerate Textile-to-Textile Recycling

JEPLAN, INC. the Japanese pioneer developing and operating chemical recycling technologies for circularity in packaging and textiles, and Syre, the textile impact company on a mission to hyperscale textile-to-textile recycling, announced today a strategic partnership. Together, the companies aim to extensively accelerate the timeline towards commercialization of next generation textile-to-textile polyester recycling technology.

Latest News

#Techtextil 2026

Techtextil & Texprocess 2026: Global benchmark for textile innovation – Performance Apparel Textiles takes centre stage at the opening

With 1,700 exhibitors from 54 countries, Techtextil and Texprocess 2026 showcase the full range of innovation within the international textile industry – from new materials and recycling technologies to finishing solutions and high-performance textile manufacturing and processing technologies. The opening press conference centred on a key theme where innovation is especially strong: Performance Apparel Textiles.

#Heimtextil 2027

Heimtextil celebrates Milan Design Week honoring partnerships with Patricia Urquiola and Alcova Milano

Heimtextil is represented at Milan Design Week with its strong design partners Patricia Urquiola and Alcova. At Villa Pestarini, the leading trade fair spotlighted its dynamic collaborations with acclaimed designer Patricia Urquiola and Alcova Milano.

#Texprocess 2026

Kornit Digital expands digital production into footwear and technical textiles with Presto MAX PLUS

Kornit Digital (NASDAQ: KRNT) (“Kornit” or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production, today unveiled the Kornit Presto MAX PLUS, a new roll-to-roll system expanding digital manufacturing into footwear, automotive interiors, military camouflage, high-performance sportswear, and high-end furnishings. Debuting at Texprocess 2026 in Frankfurt, Presto MAX PLUS enables entirely new applications for on-demand textile production.

#Textile processing

NATULON® zipper series surpasses 50% of YKK’s global zipper sales

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) announces that the global sales share of its NATULON® zipper series—zippers that incorporate recycled materials—has exceeded 50%.

TOP