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USTER Think Quality

#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycling / Circular Economy

Circulose resumes recycling of discarded cotton textiles and appoints interim CEO

Circulose today announced its restart of commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The Ortviken plant is the world’s first commercial-scale chemical textile recycling facility. Its restart demonstrates that the fashion industry is seeking ways to scale proven solutions that move beyond pilots and into commercial production.

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

More News on Recycled Fibers

#Recycled Fibers

Reju expands textile-to-textile recycling network with six international fabric manufacturers

Reju, a textile-to-textile regeneration company, is expanding its industrial network through collaborations with six fabric manufacturers in Europe and the Americas. The initiative aims to accelerate the integration of regenerated polyester into textile manufacturing and support the development of finished fabrics for commercial applications.

#Recycled Fibers

C&A and Zalando join Altag® Fiber Club to accelerate adoption of agricultural waste-based fibres

Fashion for Good and AltMat announced today that C&A and Zalando have joined the Altag® Fiber Club as its first brand signatories, marking a critical commercial milestone in the journey to mainstream adoption of next-generation fibres derived from agricultural waste.

#Recycling / Circular Economy

ReHubs calls on industry experts to shape Textiles Recycling Expo 2027 conference programme

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#Recycled Fibers

Recover launches global campaign highlighting industrial-scale recycled cotton solutions

Under the motto “REAL. Today, Not Someday.”, Recover aims to shift attention towards recycling technologies already operating at commercial scale. In 2025, the company's recycled cotton was used in more than 200 million garments worldwide.

Latest News

#ITMA Asia + CITME 2026

Itema brings textile versatility to ITMA ASIA + CITME 2026

Itema announces its participation in ITMA ASIA + CITME 2026, taking place November 20–24 at the National Exhibition and Convention Center in Shanghai. In Hall 3 – Stand D06, the company will showcase two Galileo-RX rapier weaving machines weaving heavy denim and conveyor belt fabrics, demonstrating its ability to address different textile requirements with application-specific configurations. Five additional Itema machines at partner booths will extend the exhibition lineup to upper shoe fabric, label, Jacquard leno fabrics, and shirting, offering visitors a broader view of Itema rapier and air-jet weaving technologies.

#Dyeing, Drying, Finishing

AEI reaps the benefits of all-electric new Monforts range

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#ITMA Asia + CITME 2026

Brückner showcases sustainable technologies for the future of textile finishing at ITMA ASIA 2026

With rising energy costs, increasing environmental requirements, and growing competitive pressure, textile manufacturers worldwide are facing the challenge of making their production processes both more sustainable and more cost-effective. As one of the world's leading specialists in textile finishing machinery, Brückner will present innovative solutions and advanced production technologies at ITMA ASIA 2026 in Shanghai. These technologies can play a key role in significantly reducing both energy consumption and emissions.

#India ITME 2026

Stäubli to introduce new S3292 dobby for high-speed weaving at ITME India 2026

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