Raw Materials

2021-11-18

Intermix and Cotton Incorporated launch "You’ve Been Upgraded: The cotton collection"

Off the heels of their Intermix for Good Tour, today Intermix announced the launch of their cotton collection with Cotton Incorporated. The curated edit features a chic mix of vacation silhouettes, each crafted from fashion's most versatile natural fabric. With the upcoming holiday season and growing resort market, now is the time to embrace the everyday luxury in cotton clothes that look as great as they feel.

As part of the “You’ve Been Upgraded” campaign, a mobile trunk filled with resort and vacation looks from brands like Zimmermann, Isabel Marant, Cara Cara, Cult Gaia and more, will be traveling around Miami, Florida and landing at the Bal Harbour Shops ACCESS Suite, near the Intermix boutique from December 16-19. The travelling trunk will offer fashion lovers the opportunity to interact with the trunk and see first-hand the chic curated cotton collection.

“Intermix is committed to sourcing with more sustainable raw materials, and we’re so thrilled to be launching our cotton collection with Cotton Incorporated,” says Intermix CEO, Jyothi Rao. “With the holidays around the corner, our customers are excited for vacation and resort looks for their upcoming travels and know they can find the most coveted styles available only at Intermix. This curated cotton capsule mixes foundational and fun styles that will not only meet the needs for upcoming plans, whether it’s a honeymoon or beach vacation, but also make you feel good by getting dressed for a cause.”



“We are all ready to venture out and connect more with family, friends and celebrate life moments,” notes Marissa Barlin, director of brand partnerships for Cotton Incorporated. “Intermix’s cotton collection taps into what shoppers are seeking now – versatile styles for all occasions showcasing cotton’s natural comfort and sustainable quality, which means keeping the vacation vibes and memories going even after you return and wear them again, and again.”

www.intermixonline.com/cotton-collection


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