#Sustainability

2024-10-10

C.L.A.S.S. launches Smart Closet

Smart Closet is the beautiful, innovative and responsible next-generation wardrobe that carries a new generation set of values portrayed through C.L.A.S.S. InsideOut System Decalogue. It is a new approach to fashion where the concept of well-being extends to that of well-dressed, embracing those who create products and who use them. A harmony between aesthetics and responsibility that shows the fully transparent and traceable journey of a product from the raw material to the end-consumer throughout the whole supply chain.

Peolple listening to the Smart Closet presentation at the Zero Edition of the event © 2024 C.L.A.S.S.

C.L.A.S.S. CEO Giusy Bettoni is glad to announce that the Zero Edition of Smart Closet initiative together with the launch of the InsideOut value system by C.L.A.S.S. has taken place.

Smart Closet is an innovative event created by C.L.A.S.S and Equipe International to portray and explain to the contemporary consumer the new generation wardrobe (closet) through a scale of values, all equally important and crucial in the production chain.

The Zero Edition of the event took place from 27th to 29th 2024 at Palazzo Bovara during Milano Beauty Week, as an opportunity to describe fashion through a new approach, where beauty is celebrated together with the concept of well-being. With Smart Closet, well-being concept evolves to the well-dressed one, the perfect harmony between aesthetics and responsibility showing in full transparency the journey and values behind each product we use in everyday life.

But what does it mean responsible, and how to communicate it in an easy and authentic way to consumer?

C.L.A.S.S. has created InsideOut, a new value system focusing in giving evidence and visibility to intangible and non-visible products, values aligning them to the relevant ones about Design and Innovation. InsideOut by C.L.A.S.S. expresses the well-dressed philosophy into a Decalogue of Values icons designed by the prominent artist in the national scene Gianluca Cannizzo and seeks a holistic way to look at the wardrobe products from raw materials to the final product:

1. Ethics

2. Social initiatives

3. Transparency and traceability

4. Environmental values

5. Human health

6. Design

7. Strategies and initiatives for the circular economy

8. Materials

9. Manufacturing

10. Dyeing and finishing

The System makes clear the values inside the products and intrinsic to them, values that can be measured. InsideOut is a new generation of system that helps verifying and identifying universal values of each single products that will then be part of the Smart Closet.

Smart Closet is a chance to share and educate about beauty, innovation and responsibility through valuable content to support consumers to make responsible and conscious choices - from product origin and traceability, to the use of natural and new-generation materials, to environmental impacts. We know that the contemporary wardrobe fulfilling the aesthetic dimension only is no longer representing contemporary consumer expectations.

The key-players of the Zero Edition of the event were brands and suppliers identified according to their inside and outside values, together with the journey they take as a company first and product afterwards, so from the research of the raw material through transformation and processing, to the finished product:

• some pieces from the capsule collection A Dress For Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, made with Bemberg™ yarns and produced by Martina Vidal Venezia with Infinity fabrics

• Candiani Custom jeans

• pieces from the collaboration between Marcello Pipitone and Albiate 1830, the sportswear brand of Albini Group

• some pieces from Cavia collection made with Spiber materials

• the fragrances of Posh, a new idea of perfume created by a fragrance designer following the controlled supply chain of CFF Creative Flavours & Fragrances

Smart Closet is an opportunity to promote specific values and creating moments of sharing information and education with an aligned network of partners and also open to visitors. A scheduled list of valuable talks with industry experts and opinion leaders enhanced the event as:

• The art of perfume: a journey to discover personalized fragrances, quality and value raw materials with Posh and CFF perfumer Cristian Calabrò with Cristina Medri, Co-founder and Brand Manager Posh, Anna Giuntoli, Co-founder and Communication Director Posh and CFF Perfumer Cristian Calabrò

• Value for money with Simon Giuliani, Global Marketing Director Candiani Denim in conversation with C.L.A.S.S. CEO & Founder Giusy Bettoni

• A Dress For Venice with eco- designer Tiziano Guardini, artist Jacopo Ascari, Ettore Pellegrini, Sales & Marketing Manager Asahi Kasei Fibers Italia Bemberg™ Division and Roberto Lucini, Creazioni Digitali CEO. When real and valuable synergies can create new generation of eco-glam collection

• Trends and sustainability: understanding the future to travel new paths with the Creative consultant in the fashion field Silvia Stella Osella and journalist Chiara Tronville

• Discovering bio Architecture with bioarchitect Isabella Goldmann and SkyTg24 Journalist Chiara Puglisi

• The Digital Product Passport (:): challenge or opportunity for an MSMEs? with designer Nicoletta Fasani

• Italy&Moda, creativity, beauty and sustainability with Roberta Redaelli, Specialist of Sustainability Ethics and Communication in conversation with C.L.A.S.S. CEO & Founder Giusy Bettoni

• Feeling good: when fashion creates well-being with Elena Muserra De Luca, Media Relations & Communication Manager Italia Ecoalf and Diletta Pollice, Founder Appcycled in conversation with journalist and Sustainabilty Communications Strategist Laila Bonazzi

• Communicating to inform: sustainability literacy with Niccolò Cipriani, CEO Rifò, Angelo Ruggeri, Communication & Diversity Director ACBC in conversation with Laila Bonazzi and final wrap up of InsideOut by C.L.A.S.S. value system

Come together at the Zero Edition of the event © 2024 C.L.A.S.S.

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

OEKO-TEX® chooses TextileGenesis to advance digital traceability for organic cotton

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ICAC to support European Commission on pending PEF legislation

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Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.

Modern testing methods for raw cotton

The 38th International Cotton Conference Bremen will take place from 25 to 27 March 2026 at the Bremen Parliament. This conference has traditionally stood for in-depth expertise and international exchange. The program will focus on technical innovations, market trends, and regulatory frameworks across the entire value chain – from agriculture to the circular economy. With high-profile speakers, the conference is regarded as the key meeting point for the global cotton industry. Today’s focus: Cotton quality and testing methods.

Rieter responds to higher raw material prices

Global political and economic developments have been leading to rising raw material and energy costs for some time. The textile machinery industry is also affected by this trend. Rieter machines and components consist to a large extent of steel, copper, aluminum and electronics. These materials in particular have seen higher demand and higher prices in recent months.

Stäubli demonstrates how innovation translates into real benefits for weaving mills at SITEX 2026

One of India’s most prominent textile industry events, SITEX 2026, is held from February 21 to 23 in Surat. Committed to empowering Indian weaving mills with state‑of‑the‑art solutions tailored to regional needs, Stäubli will present a selection of solutions designed for performance, reliability, and power efficiency. Through its weaving preparation, cam and dobby shedding solutions and Jacquard technologies, Stäubli highlights its global expertise tailored to the specific needs of the local market.