Home Textiles
Dynamic market demand creates momentum for August’s Intertextile Shanghai Home Textiles – Autumn Edition
China is still a heaven of opportunity for overseas home textiles brands. The country now boasts around 33 million middle and upper class households according to the Chinese government, using a more narrow definition of this group than usual that takes into account disposable income relative to the cost of living. The annual household income required to be considered in this group in first-tier cities is set at around USD 44,500 and above, while for other cities it is around USD 30,000 and above. Within the 33 million households, around 10 million are considered to have the strongest purchasing power for the home textiles sector as they have combined assets of around USD 450,000 or more, usually including their own home.
These well-educated consumers have different brand preferences, product expectations and consumption habits than previous generations according to Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. “The greater emphasis on product quality, brands and a tailored experience from customers have fostered strong growth and new product offerings in the entire home decoration industry in China. With over 1,000 exhibitors and around 40,000 visitors under the same roof, Intertextile Shanghai Home Textiles is the place to capitalise on this unprecedented growth of the Chinese middle and upper classes.”
Intertextile Shanghai Home Textiles has long been attracting leading local and international brands to take advantage of this potential. Last August’s fair gathered fabrics brand names including Enzo Degli Angiuoni Spa from Italy, JAB ANSTOETZ from Germany and Prestigious Textiles from the UK, domestic big names such as Beijing Yada and Beijing Euroart together with whole-home exhibitors like Coomo Living, Mirtos, Murray, Casaido and Lezai. This year’s show will continue to showcase a wide range of home textile items that match consumers’ high expectations.
Increased emphasis on contract business
The Contract Business 360o concept received much recognition in the 2018 edition as around 16% of visitors reported interest in contract business products. In order to facilitate buyers’ sourcing process, contract business exhibitors will be highlighted this year at the fairground with clearer signage. There will also be a diverse range of events including a forum and display area that will help fairgoers to understand different contract textile products and the derived business opportunities.
More finished products to cater to market demand
Being Asia’s leading trade platform, Intertextile Shanghai Home Textiles offers a comprehensive range of home textiles and accessories. Apart from abundant decoration fabrics, finished products are receiving much attention in recent editions.
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
To find out more about this fair, please visit:
http://www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit:
http://texpertise-network.messefrankfurt.com.