August’s Intertextile Shanghai Home Textiles is the place to foster business in the promising China market
“The home textile market in China is experiencing dynamic demand from customers in recent years. Instead of buying single items like sofas, bedding and curtains, consumers now prefer whole-home decoration which emphasises a unified design style for the entire flat. The rising average income also stimulates the demand for quality home textile products. Under these circumstances, our show, which attract tens of thousands of buyers from China and around the world, serves as a perfect occasion for suppliers to promote their brand and to expand their business,” Senior General Manager of Messe Frankfurt (HK) Ltd, Ms Wendy Wen said.
Market potential for contract business to be discovered
In addition to household demand, architects, interior designers and hoteliers are another solid source of business for exhibitors at the fair. To address growing demand for contract upholstery, the fair introduced the ‘Contract Business 360o’ concept last year for the first time in which buyers got the chance to meet highlighted leading suppliers, discover the possible functionalities of different contract textile products and learn the latest market information from a series of seminars. The 2019 fair will continue to promote the ‘Contract Business 360o’ concept.
Being one of the selected contract business exhibitors in the 2018 fair, China’s Hangzhou Antex Trading Co Ltd recognised the show’s effort in promoting contract business idea at the fair.
“The demand for contract upholstery with fire retardant, dirt-resistance and shading properties has been increasing in recent years. The fair helps us in attracting more potential customers with this special highlight on Contract Business. We will also be developing more products specifically for this contract market,” Mr Wheatley Weng, General Manager commented.
In August 2019, visitors can expect to meet a number of branded suppliers that are experienced in working on contract business, while business matching meetings will also be pre-arranged between exhibitors and contract buyers. In addition to contract products, there will also be a wide range of home textile products presented by more than 1,000 domestic and overseas suppliers to meet various sourcing demands from visitors.
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
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