#Embroidery

2022-03-03

Saurer sells its embroidery business to Lässer

The embroidery business unit of Saurer Intelligent Technology AG has been taken over by Lässer Holding AG, the shuttle embroidery machine manufacturer based in Diepoldsau, St Gallen, Switzerland. The majority of employees was taken over. The transfer of operations will be completed by end May 2022.

This step represents a consolidation of the two market leaders in the production of shuttle embroidery machines. Lässer is a family-owned company and was founded in 1954. Saurer developed the first shuttle embroidery machine as early as 1878.

In this asset deal, all the assets and contracts allocated to the embroidery business will be transferred to Lässer Holding AG.

"We are confident that with the newly combined knowledge, Lässer will lead the industry to sustainable success. We believe we have found the best solution for both our customers and employees with this measure," explains Anton Kehl of Saurer Intelligent Technology AG. "While this decision was not easy for us, we are positive about the future of the shuttle embroidery market in this new configuration."

Lässer has its headquarters and production facility in Diepoldsau along with a further 12 sites worldwide, including in Turkey, India and Thailand.

Franz Lässer, co-owner and chairman of the board of directors of Lässer Holding AG, says: "As a proud Swiss company, it made sense for us to join forces with another well-known name in the industry. With this step, we are pooling more than two centuries of knowledge and look forward to continuing to inspire our customers around the world with innovative developments."

For customers, the retention of employees ensures that the Saurer embroidery machines will be optimally supported and maintained in the future.

Saurer Intelligent Technology AG Textilstrasse 9 9320 Arbon Switzerland

Saurer Technologies Twisting Solutions at ICFE 2026

Saurer Technologies Twisting Solutions, a global leader in textile machinery innovation, will be present at the International Carpet and Flooring Expo ICFE 2026. Join us January 6–9 at the Istanbul Expo Center, Türkiye, as industry leaders, manufacturers, and innovators gather to explore the latest breakthroughs in carpet and flooring technology. Let’s meet at the new established global Center of the Carpet Sector in hall 3, booth 300!

Saurer’s leading technology for the yarns of tomorrow at ITMA Asia 2025

Saurer, is looking forward to presenting the latest innovation highlights at the ITMA Asia + CITME 2025 in Singapore on booth C 301 in hall 3. The spinning, twisting, and automation solutions are underlining the commitment to driving efficiency, sustain-ability, and digitalisation in the textile industry, paving the way for the yarns of tomorrow.

Delicate by day, glowing by night

Light and color—no other thread combines these two properties as fascinatingly as GUNOLD's GLOWY specialty thread. During the day, it appears in powdery, soft pastel shades, and at night it transforms into a contrasting bright green. Embroidery and decorative seams change their appearance as if by magic as soon as darkness falls.

New study shows low environmental impact by Cotton made in Africa Organic Cotton from Tanzania

Today, the Aid by Trade Foundation (AbTF) is announcing the results of a comprehensive life-cycle analysis (LCA) for cotton produced in Tanzania under the Cotton made in Africa Organic (CmiA Organic) standard. The study emphasises the small ecological footprint of CmiA Organic verified cotton. This can largely be traced back to the absence of synthetic pesticides, artificial fertilisers, and artificial irrigation. Consequently, CmiA Organic cotton can help the textile industry meet regulatory requirements as well as science-based targets. The results also show that the consequences of climate change threaten the livelihoods of these cotton farmers, even though the type of agriculture they practise barely contributes to climate change.

PERFORMANCE DAYS proves its relevance as the industry’s key meeting point

Held on March 18–19, 2026, PERFORMANCE DAYS once again confirmed its position as a leading international platform for functional textiles. A total of 3.366 trade visitors and around 560 exhibitors gathered in Munich, with the event already kicking off successfully on DAY 0, which received highly positive feedback for its interactive format. Despite challenging conditions caused by the public transport strike in Munich, the event saw strong attendance and a consistently high level of activity across both exhibition days.