#Embroidery

2022-03-03

Saurer sells its embroidery business to Lässer

The embroidery business unit of Saurer Intelligent Technology AG has been taken over by Lässer Holding AG, the shuttle embroidery machine manufacturer based in Diepoldsau, St Gallen, Switzerland. The majority of employees was taken over. The transfer of operations will be completed by end May 2022.

This step represents a consolidation of the two market leaders in the production of shuttle embroidery machines. Lässer is a family-owned company and was founded in 1954. Saurer developed the first shuttle embroidery machine as early as 1878.

In this asset deal, all the assets and contracts allocated to the embroidery business will be transferred to Lässer Holding AG.

"We are confident that with the newly combined knowledge, Lässer will lead the industry to sustainable success. We believe we have found the best solution for both our customers and employees with this measure," explains Anton Kehl of Saurer Intelligent Technology AG. "While this decision was not easy for us, we are positive about the future of the shuttle embroidery market in this new configuration."

Lässer has its headquarters and production facility in Diepoldsau along with a further 12 sites worldwide, including in Turkey, India and Thailand.

Franz Lässer, co-owner and chairman of the board of directors of Lässer Holding AG, says: "As a proud Swiss company, it made sense for us to join forces with another well-known name in the industry. With this step, we are pooling more than two centuries of knowledge and look forward to continuing to inspire our customers around the world with innovative developments."

For customers, the retention of employees ensures that the Saurer embroidery machines will be optimally supported and maintained in the future.

Saurer Intelligent Technology AG Textilstrasse 9 9320 Arbon Switzerland

Saurer Technologies Twisting Solutions at ICFE 2026

Saurer Technologies Twisting Solutions, a global leader in textile machinery innovation, will be present at the International Carpet and Flooring Expo ICFE 2026. Join us January 6–9 at the Istanbul Expo Center, Türkiye, as industry leaders, manufacturers, and innovators gather to explore the latest breakthroughs in carpet and flooring technology. Let’s meet at the new established global Center of the Carpet Sector in hall 3, booth 300!

Saurer’s leading technology for the yarns of tomorrow at ITMA Asia 2025

Saurer, is looking forward to presenting the latest innovation highlights at the ITMA Asia + CITME 2025 in Singapore on booth C 301 in hall 3. The spinning, twisting, and automation solutions are underlining the commitment to driving efficiency, sustain-ability, and digitalisation in the textile industry, paving the way for the yarns of tomorrow.

Trusted by experts and driven by innovation – Autocoro 11

Saurer's Autocoro 11 revolutionises rotor spinning with pioneering innovation and automation. This state-of-the-art, fully automated rotor spinning machine sets new industry benchmarks by significantly reducing energy consumption, maximising efficiency and ensuring unparalleled operational independence. In the Recycling Xtreme edition, the machine is capable of processing the shortest mechanically recycled fibres with an extremely high raw material efficiency. Since its launch in 2023 and first installations in 2024, customers worldwide have experienced the transformative power of the Autocoro 11. Hear directly from industry experts as they share their insights and success with this game-changing technology.

Delicate by day, glowing by night

Light and color—no other thread combines these two properties as fascinatingly as GUNOLD's GLOWY specialty thread. During the day, it appears in powdery, soft pastel shades, and at night it transforms into a contrasting bright green. Embroidery and decorative seams change their appearance as if by magic as soon as darkness falls.

High-performance yarns for tomorrow's mobility

At this year's Techtextil in Frankfurt (April 21–24), Barmag will be presenting comprehensive solutions for the production of industrial filament yarns at the VDMA joint stand (Hall 12, C56). The focus will be on applications that ensure greater safety, durability, and efficiency in automotive engineering.

JEC World 2026 returns with an unprecedented content program

Recognized worldwide as the leading trade exhibition for composite materials and their applications, JEC World returns on March 10-12, 2026, at Paris Nord Villepinte as the most ambitious edition to date, in line with its motto “Pushing the limits”. As the must-attend event for the composites industry, JEC World will offer an unprecedented program, blending conferences, markets insights, technical sessions, awards, and above all, a unique experience and invaluable connections.

Beyond the wardrobe – innovative cotton takes the spotlight

Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how powerfully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: performance upgrades for pure cotton, smart strategies for circular textile waste solutions, and pioneering concepts for demanding technical applications. From natural fibre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.