American Classics Apparel leads the digital revolution in licensed music, movie, and gaming apparel with on-demand technology from Kornit Digital

Headquartered in Hanceville, Alabama, American Classics has been a trusted name in licensed apparel for nearly three decades – offering iconic designs from beloved brands in music (AC/DC), movies (Rocky) and television (Cheers). Sold through retail giants like Walmart and online platforms such as Amazon, their products define fan gear excellence. 

With the addition of Kornit Apollo to its arsenal on top of Kornit Atlas MAX POLY production and range of earlier Kornit direct-to-garment systems – the company is ready to deliver faster, more efficiently and with unmatched quality. 

Setting a New Standard for Licensed Apparel” 

“For years, our partnership with Kornit has empowered us to integrate cutting-edge, on-demand digital production into our operations,” said Greg Brown, Vice President at American Classics Apparel, Inc. “Now, with skyrocketing demand for our licensed apparel and ongoing labor shortages, Kornit Apollo is arriving at the perfect moment. This innovative platform gives us speed, flexibility, and efficiency we need to scale while maintaining the superior quality of our customers expect. It's truly a gamechanger for our business.”

The Future of Licensed Apparel Production

“In the world of licensed apparel, speed to market is everything – yet quality must remain paramount,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “American Classics has

consistently set the bar for fan-driven apparel, and their adoption of Kornit Apollo represents a bold step forward. With this powerful system, they’re poised to deliver industry-leading turnaround times and unparalleled quality while addressing regional labor challenges. We’re proud to help them usher in this next chapter of innovation and growth.” 

To learn more about Kornit Apollo and how it’s revolutionizing the transition from screen to digital production, visit www.kornit.com.